Thought of the day

Quote of the day: Influence marketing

Salvador da Cunha
CEO, Lift World

“Today’s influencer landscape is populated by bloggers, college professors, podcasters, Instagram celebrities, and everything in between. Given this diversity, we now reach the point of pain for effective influencer marketing – targeting the best brand evangelist in a mix. This is where social metrics tools come in, as well as experience and intuition. Let’s face it, engaging Lady Gaga to influence buyers of sports socks may seen a brilliant idea, but economically speaking the end result may be a horrendous ROI. Whereas, 20 key bloggers might serve the purpose better, and far more cost effectively, and especially in the long term”

Phil Butler, Senior Partner, Pamil Visions Public Relations

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