Reputação

A importância dos consumidores na reputação da empresa

Salvador da Cunha
CEO, Lift World

O consumidores são também cidadãos e pagam impostos…

“I think the average American probably had no contact and had never heard of Goldman Sachs before three years ago. Shame on us in a way for not anticipating how important that would be. We’re an institutional business with no consumers. It turns out, another name for consumers are citizens and taxpayers. They became important for reasons that are obvious. They always should have been important, but it wasn’t part of our audience as we thought about it. Now we will have to develop those muscles a little better than we have.”

LLOYD BLANKFEIN, CHAIRMAN AND CEO, GOLDMAN SACHS

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